Keeping up to date with all your product information and page content is extremely import to your customers, as well as your employees.

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• Every transaction online must be as smooth as it would be in your store. 

• If you have discontinued a product, it should no longer be on your site. 

• If merchandise is out of stock for the time being, it should be noted as such.

• Don't forget your price changes!

• If merchandise comes in various colors/sizes etc in your store, it is important to go the extra mile to ensure that your online customers can have the same experience.

• New Products for the new seasons should be uploaded as soon as they hit the stores

• Professional product images are extremely important with most being obtained through your vendors

• If you have changed policies within your store that will also affect your online customers, make sure that this is all updated.

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It's A LOT! If you don't have the personnel to take care of this...